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DigiFest 2025, a month-long celebration of digital innovation, creativity, and opportunity, has been formally inaugurated by MTN Ghana.
The purpose of DigiFest is to highlight MTN’s digital product line, increase consumer interaction, and solidify MTN’s standing as a pioneer in customer-focused digital innovation.
MTN Ghana CEO Stephen Blewett stressed during the introduction that DigiFest is a celebration of MTN’s accomplishments and a daring step toward a completely digital future. Blewett stated, “MTN does not see itself simply as a telecom company, but as a digital company.”
He highlighted MTN’s contributions to building an inclusive digital society, including over $1 billion invested in Ghana’s digital infrastructure over the past five years, with an additional $240 million investment this year. “From mobile money to music, video, gaming, education, healthcare, and enterprise solutions, MTN is enabling people to live, work, and fully participate in the digital world—anywhere, anytime,” he added.
Mr Blewett also underscored MTN’s commitment to empowering the next generation of innovators through initiatives such as the construction of the $25million ICT hub as well as the MTN Digital Skills Academy.
Ibrahim Misto, Chief Digital Officer of MTN Ghana, highlighted the transformative power of technology and artificial intelligence in reshaping industries and everyday life. “AI is redefining markets and the skills needed to thrive,” he said.
Mr Misto also drew attention to the rise of mobile gaming as a platform for creativity, entrepreneurship, and global competition, reflecting the opportunities technology presents for Ghana’s youth. “Mobile gaming is more than just entertainment; it’s a platform for creativity, entrepreneurship, and global competition. Ghana’s youth now have the tools to innovate, connect, and compete on the world stage, and technology is opening doors to opportunities that were unimaginable just a few years ago,” he added.
A variety of engaging, amusing, and informative events are available during DigiFest 2025. A UX/UI hackathon, gaming station experiential booths, Spin the Wheel activities, and myMTN app demos will all be available to attendees during the festival. In order to generate interest in MTN’s digital initiatives, AI community workshops will target university students and staff. Meanwhile, Tech Quiz Fridays offer entertaining, interactive learning opportunities with weekly prizes.
Through a number of booths and screens, the festival will feature digital concepts and products from partners such as Samsung, Huawei, Unotelos, Abena AI, and Smart Home solutions.
MTN’s Ambition 2025 is reflected in DigiFest 2025, reaffirming the company’s dedication to creating a brave, inclusive, and technologically advanced future for all Ghanaians.
Source: Ghanatodayonline.com
