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Adopting digitalisation will accelerate SME growth and development

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MTN Ghana has hosted seasoned business professionals in the SME and digital space as they shared valuable insights on how SMEs in Ghana and Africa can grow their businesses through the digitalisation of their operations.

Speaking on the theme Accelerating SME Growth andDevelopment, business mogul Dr.Daniel McKorley CEO of MacDanGroup,Digital Expert,Eric OsiakwanManaging Partner of Chanzo Capital and Mariam Kaleem Agyeman-Buahin, Head of Digital Marketing at Letshegoshared experiences in their specific industries. The session was held as part of a six-month SME campaign being run by MTN Business.

Dr. Daniel McKorleyindicated that going digital requireda deliberate and insistent approach to changing operational efficiencyespecially within the value chain. He said, “digitalizing processes encourage honesty because technology does not lie”. He admonished entrepreneurs to avoid putting themselves ahead of their businesses. He encouraged them to exhibit humility and discipline in their dealings with people.

Exploring the advantages of the usage of digital tools, he said,“digitalization has helped to close gaps which could lead to fraud”. It is easier to track and monitor activities and items through digital channels than through manual ones. ‘’Digital gives us an opportunity to instantly correct issues”, he said.

Discussing how businesses can start digitalising their operations, the Head of Digital Marketing at Letshego Ghana Savings and Loans Plc”, Mariam Kaleem Agyeman-Buahin indicated that businesses need to do an experiment of the digital process with their employees to get them to understand the process. She advised businesses to be strategic and decide on which areas of their businesses they want to digitalise.She encouraged SMEs to embrace and embed digital tools in their operations and partner with other companies that can help them deliver better services.

Eric Osiakwan who is a Managing Partner of Chanzo Capital gave some interesting insights into digitalisation at the intercontinental level. According to him, for intercontinental trade network to work, businesses need digital adoption as it combats corruption, provide wider reach, and promoteintegrity.   He said digitalisation contributes to economic growth and as a result,governments need to create the enabling environment, incentives, and policy framework for innovation to thrive.  He said, these are criticalin attracting investors. He concluded with thehope that Africa’s digital youth will create a new Africa that will grow to dominate the world.

This edition of the MTN breakfast meeting was organised as part of the MTN Business SME Campaign launched last month to support the growth of SMEs. The Campaign will last for six (6) monthsand features exciting activities and promotions designed for SMEs across the country. The MTN SME campaign is being held with the support ofHubtel Ghana, Atlantic Phones, E-solutions, Npontu Technologies and other partner banks.

Source: Ghanatodayonline.com\Louis Gyamerah

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