Ghanatodayonline.com News, Politics, Health, Education & More
Ayoba, a popular African app, has surpassed 30 million monthly active users, marking a new achievement.
This outstanding accomplishment is evidence of the app’s rising popularity, especially in key markets like Nigeria, Ghana, and Côte d’Ivoire. In addition, ayoba has been successful in expanding its user base into new markets including Kenya and Tanzania, which has aided in the company’s explosive expansion since crossing the 25M MAU milestone in May 2023.
“Ayoba’s growth reflects our commitment to delivering valuable, user-focused services. This achievement is a significant step in our ongoing journey to deepen connectivity and digital inclusion across Africa and signifies the trust and reliance users have placed in ayoba as a platform that enriches their daily lives. It also serves as a catalyst for further innovation as we continue to enhance the app’s features to meet the diverse needs of our growing user base,” says Jens Schulte-Bockum, MTN Group Chief Operating Officer.
In 2023, ayoba focused on enhancing communication and content features. These have been well received, as evidenced by a notable increase in music streaming, messaging, and overall user retention. Card Views in the channel’s vertical have soared, with users viewing over 200M cards this year alone, focusing on news, sports, and comedy. Ayoba also recently announced its first commissioned video drama series, ‘Nite Nite’, produced in Ghana and its inaugural African games, produced by Usiku Games in Kenya.
“Our plan for the year is rolling out strongly, “explains CEO Burak Akinci. ” We’re incredibly grateful for the trust and engagement from our growing community of users. Our strategic execution this year has been laser-focused on what matters most to them. The positive market response validates our approach to offer user-centric features and localised content. As we look ahead, our immediate focus is on an enhanced gaming experience set to pilot in South Africa. This is part of our broader vision to make ayoba an integral part of daily life across the continent.”
For the Android version of the app, the debut of the redesigned “Explore” landing page represents a big improvement. This page is active in all significant markets, facilitating user access to pertinent and trending material and content discovery.
Ayoba continues to expand its integrated ecosystem development strategy focused on the MicroApps vertical in keeping with its dedication to have a long-lasting, sustainable effect in important markets. The ayoba SME Accelerator program, a significant project in Nigeria, was launched this quarter. The initiative aims to stimulate innovation, boost competitiveness, drive growth, and generate sustainable employment opportunities. It is specifically designed to digitise, empower, and accelerate the growth of small businesses.
Furthering its impact, ayoba’s e-Track Portfolio, managed at the Solution Space at the University of Cape Town, has also seen significant success. The program – a two-phase early-stage venture acceleration and capacity-building program designed for high-impact entrepreneurs in South Africa and beyond, has recently welcomed an additional 15 high-impact startups to the portfolio.
Ayoba organized a well-known continental gaming hackathon in May 2023 to encourage innovation and creativity in game development specifically for an African audience. The top 3 teams were chosen from among the many competitors who attended the event. Their games will soon be available on the app, boosting the selection of games available on ayoba.
Ayoba, which was developed in collaboration with MTN, is accessible on all networks. Users of Ayoba in several partner territories receive free daily data, which enhances the service’s value proposition*. According to MTN’s Ambition 2025 goal, ayoba is on target to reach 100 million monthly active users by 2025 with this momentum.
Source: Ghanatodayonline.com
