Guinness Ghana returns to Kumasi for production

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Otumfuo Osei Tutu II, the Asantehene, has promised his support for sound investment initiatives that aim to open up employment opportunities for his people in the area and further development in Ghana.

Therefore, he has made a plea to investors to build factories in Kumasi and Ashanti as a whole in order to expand their enterprises.

The Asantehene made the commitment on January 25, 2023, in Kumasi, at the resumption of Star Beer production by Guinness Ghana Breweries PLC, Ghana’s favorite brewer.

In Ghana’s second biggest city, Star beer, which has been made in Kumasi since 1962, is a favorite among drinkers.

In 2015, its manufacturing was relocated to Accra.

Bringing back its production to Kumasi, the Asantehene said “I will always pledge my support for any good initiatives and projects in Kumasi and Ashanti that will bring employment to my people.”

“There should be confidence in Kumasi, there should be confidence in the operations of Guinness Ghana Limited here in Kumasi. Investments must be channeled to this place (Kumasi) also. We think that Accra is the whole of Ghana but that is not so,” he added.

“I am here because I come to assure you that I am always a part of this progress and I shall always be, for my people and for Ghana,” Otumfuo Osei Tutu II said in reference to his involvement in the growth of Guinness Ghana Limited.

“Ashantis are known to be proud of their culture and royalty and appreciate a brand that respects their values and shows it in its interactions with them,” said Helene Weesie, the managing director of Guinness Ghana Breweries, in a remark.

“As we continue to execute a strategy to grow and expand Star Beer nationwide through cutting-edge consumer insights and marketing, we retraced our roots and decided not to gloss over it. I’m happy to say that, the connection Star has had with Asanteman has stood the test of time and is stronger now more than ever as we relaunch its production, in the Home of Star where it belongs”, she added

Star Beer is a component of the city’s heritage and culture, according to Estella Muzito, marketing and innovation director at Guinness Ghana.

Star Beer, which has been refreshing down residents of Kumasi since the 1960s, also represents the optimism of the average person in this community, which is physically visible in the millions of glittering bubbles in the beverage.

Star Beer is more than simply a beverage; it is a component of Kumasi’s culture.

She continued by saying that Star Beer embodies the people’s spirit of fearlessness, which has led to their achievement throughout history against all difficulties.

Source: Ghanatodayonline.com/Louis Gyamerah

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