With effect from today February 7, 2023, Scancom PLC (MTN Ghana) has announced an increase in the prices of its goods and services.
Two modifications have led to the evaluation.
First, all services will now be subject to a 2.5% statutory increase in VAT from 12.5% to 15%.
Both Prepaid and Post-paid consumers would be impacted by this.
Second, after first announcing a 15% average higher revision of its mobile data charges in November 2022, MTN Ghana is now moving on with the plan.
Both Pay-As-You-Go and Pay-Monthly subscribers will be impacted by the rise in mobile data rates.
With the exception of XtraTime, the items covered by the evaluation in mobile data bundle offerings are those that can be purchased through Electronic Voucher Distribution (EVD), MTN Pulse, and Data Zone as well as through the short codes 138 and 170.
Customers of Fiber Broadband and Fixed Wireless Access (4G Router / Turbonet) are not affected by the data tariff changes.
Due to the adoption of the VAT, phone users will now receive less airtime, and mobile data consumers will now receive less data bundle allocations for the same price as before the tariff hike was implemented.
Mr. Noel Kojo-Ganson, the Chief Commercial Officer for MTN, provided an example of how the new pricing will operate in order to understand the impact.
According to the assessment, consumers who purchased three cedis worth of airtime before the VAT rise would now receive 23.9 minutes instead of the prior 24.4 minutes, and they will receive 401 MBs instead of the previous 471 MBs when they purchase a three cedis data bundle.
Mr. Noel Kojo-Ganson gave an explanation for the rise in Data Bundle rates, stating that it was necessary owing to recent economic changes that had increased operating costs, primarily because of continual inflationary growth.
“These economic shifts have impacted us directly and for us to ensure we have the right balance for sustaining growth and investments into the network, we have had to consider price increases in various segments of our business.”
Mr. Kojo-Ganson added, “MTN recognises that we are in very tough times and would like to assure our customers that we will continue to offer them the convenience and flexibility in the purchase of data bundles at their desired price points via the MTN Flexi and Non-Expiry Bundles. Also, customers will continue to enjoy the 50% bonus incentive on mobile data purchases via MyMTN App & MoMo (valid for 7 days) for 4G customers”.
MTN is still committed to spending $1 billion by 2025 to further expand its network and enhance the customer experience.
Our goal is to pioneer digital solutions for Africa’s advancement in accordance with our Ambition 2025 vision.
Visit www.mtn.com.gh for more details on the updated costs for the data bundle packages.