Bayobab, MTN GlobalConnect’s new brand and posture, served as a declaration of a significant development in the company’s evolution.
Over 6000 attendees from the digital wholesale telecoms sector attended the International Telecommunications Week (ITW) Conference in Washington, DC, where the brand reveal took place.
The company’s strategic transformation path to link Africa with open next-generation digital solutions through its two separate businesses, Bayobab Fibre and Bayobab Communication Platforms, is represented by its new name, Bayobab.
Building the biggest and most valuable platforms is one of our Ambition 2025 strategic priorities, according to MTN Group President and CEO Ralph Mupita.
The brand change from MTN GlobalConnect to Bayobab reflects the change underway to position the business as a world class, Africa-focused open-access digital infrastructure platform serving not just MTN but other third parties as customers. We will also bring strategic partners into the business over time who will provide skills and capital to support and accelerate the growth of this business.”
The Baobab tree, known as the “tree of life” by many, served as inspiration for Bayobab, which is the key component in the African continent’s value chain for digital connectivity. Since the MTN Group announced its Ambition 2025 objective to structurally separate its fiber business, with a completion date of 2024, the rebranding is the first stage in the business transformation process. By doing this, Bayobab will be able to maximize internal potential, entice strategic alliances, and adhere to local laws in its important markets.
Commenting on the rebrand, Frédéric Schepens, Bayobab Group CEO, said: “As a young entrepreneurial business delivering value through open next-gen digital solutions, we believe Bayobab best encompasses our vision of connecting Africa and ensures we add meaningful value across the continent.”
“Our strategy has borne much fruit, as evidenced by our performance and delivery. We are wellpositioned to open a significant digital doorway that bridges Africa’s digital divide to connect communities,” Schepens added.
To achieve its strategic goals, Bayobab will keep making investments in the company and its workforce in the future. As Bayobab, we will continue to be dedicated to building solid international alliances that bridge the digital gap and deepen internet adoption in order to accelerate Africa’s goal for digital transformation.