MTN Group today launched the second instalment of its brand refresh with the ‘Voice’ brand movie that highlights how an easy aspect of life, in this example your voice, can effect and alternate the manner human beings see the world, and encourage development.
In February, MTN released its new brand and logo marketing campaign to anchor its strategy, Ambition 2025, to construct main virtual answers that permit Africa’s development throughout the telecom, fintech, infrastructure, API and content material and messaging ecosystem.
The “What are we doing today?” marketing campaign is pushed through the perception that everyone progress comes from action and that the energy and optimism of Africa’s human beings collectively with MTN’s dedication to permitting Africa’s virtual development, will make contributions to the development of customers, nations and ultimately, the African continent.
Africa is a continent with giant capacity and MTN is motive in playing its element in harnessing this capacity through bringing applicable answers to customers that permit virtual and economic inclusion and assist them development of their day by day lives.
“Africa’s youth are at the core of this potential and progress, and our brand refresh centres on them as they hold the future in their hands. With the ‘Voice’ brand film, we hope to inspire in them that their voices matter, and to use the power of their voice to impact positive change and advance the progress of everyone on the continent,” said Bernice Samuels, Executive for Marketing.
As an extension of the discharge of the ‘Voice’ brand film, MTN Group has partnered with TBTM Studios to sponsor Season three of the ‘The Mic: Africa’ an interactive skill seek programme aimed toward empowering and uncovering proficient youngsters throughout the continent.
This manufacturing is an embodiment of MTN’s dedication to locating and giving “do-ers” from throughout Africa an opportunity to apply their voice to reply to the invitation of ‘’What are we doing today?’’ The public might be capable of view The Mic: Africa at the Premium Free TV app thru ayoba, the Superapp, taking Africa by storm.
MTN is calling ahead to revealing the information of the involvement and affiliation with this thrilling manufacturing withinside the next few weeks.