MTN named number 1 African brand doing good for people and the planet

Brand Africa has chosen MTN Group as the top African brand that is contributing to society, the environment, and people in a new category of its annual awards that was inspired by companies moving away from profit to purpose. The most admired African brand that was recalled on the spot according to Brand Africa was MTN.

MTN Group President and Chief Executive Officer Ralph Mupita stated that “As we celebrate Africa Day, we are greatly encouraged to receive this accolade, which
recognises our work to deliver on our strategic priority to create shared value with ESG at the core”.

“It motivates us to keep focused on providing leading digital solutions for Africa’s progress and to ensure that everyone enjoys the benefits of a modern connected life.”

The new award category recognizes MTN’s achievements to societal empowerment, environmental preservation, and sustainable societal development. MTN Group has shown a commitment to improving the lives of Africans through a wide range of programs and partnerships.

Our progress in this area in 2022 includes ensuring greater digital inclusion by expanding broadband (including rural) coverage to almost 88% of the population in our markets, contributing roughly R149 billion in economic value-added to society, and reducing GHG emissions by approximately 13.9% as part of our journey to achieve net zero emissions by 2040.

“This award would not have been possible without the support of the many stakeholders with whom we engage every day. I would like to thank them all – among

them our customers, our employees, governments and regulators, and society at large across our 19 markets,” added Mupita as he acknowledged the role of the Group’s partners in its achievements in connecting the unconnected, uplifting communities and protecting the planet:

In April, Brand Finance assigned MTN the highest ‘sustainability perceptions value’
of all companies in its ‘South Africa 100 2023’ survey in which the Group retained the
rank as South Africa’s most valuable brand.

Source: Ghanatodayonline.com