The need for internet businesses to optimize their target audience has been reaffirmed by Maximus Ametorgoh, Chief Executive Officer of Popout Digital Solutions, who claims that it defines who you are.
He clarified that the distinct instruments that propel a corporation through its digital transformation are audience identification and definition.
On Thursday, October 13, 2022, the Digital Lead presented at the MTN Bright Media series, which was hosted online and had as its theme “Optimizing and Monetizing Your Online Channels.”
According to Maximus, poorly defined targets will lead to unproductive social media interactions.
“It is necessary that you interact with your customers to know the platforms they are using to connect with the social network. Profile them to know their demography: their lifestyle, age, disposable income, social behavior, and many other information that relates to your business. Know their preferred social media platforms and tell them about your account so they can also join,” he highlighted.
He said that the foundation of a winning plan is thoroughly defining your target audience and effectively communicating this to your staff.
He claimed that if you provide the correct audience with the right content at the appropriate stage of their purchasing process, you can attract traffic.
Profile – Projecting your brand identity clearly:
“Check if you have stated clearly who you are, what you do and have on offer as business. Profile your business so that your fans or followers clearly know your identity.You must project your identity very strongly without any ambiguity. Your name, logo, profile category, profile text, website links, addresses, contacts and other profile information must be correct and true,” Maximus stated.
Plan – Working with a scheme:
“You must have strategy for managing your social media accounts. The success or failure of it depends on it. So long as you have objectives to achieve, you must execute that with clearly defined strategies. Have a plan for your content development, deployment and measurement. Know when to tap into the conversations trending on social media and how you can intelligently connect with the participants and get amazing responses,” he expantiated.
Publish – Sharing posts at the right time:
Having material planned for publication, according to the chief executive officer of Popout Digital Solutions, is a good thing, but timing is preferable.
Know when to strike up a dialogue by posting your stuff when your fans or followers are using social media frequently, he emphasized.
Purpose – Checking your objectives again:
If your social media accounts are not performing as you had hoped, you must first determine whether your goals for using the platforms are real, attainable, and measurable.
Social media is essential because it connects your company to a high-quality online audience of both current and potential clients.
Don’t pick platforms based on their level of popularity.
To be more effective there, choose the one where more of your consumers are actively socializing.
Verify that you are reaching your customers on the appropriate platforms.