On December 5th, 2022, MTN announced that it has surpassed an amazing 20 million monthly active users in collaboration with ayoba, Africa’s Super App.
Comparing this to the 10 million monthly active users reported at the same time last year, there has been a 100% increase.
“We celebrate this milestone and are pleased that, through ayoba, we are able to provide accessible communications, so that millions of people across our markets can enjoy the benefits of a modern connected life”, says MTN Group Chief Operating Officer, Jens Schulte-Bockum.
Ayoba is offered everywhere with an emphasis on Africa.
Ayoba has a significant presence across Africa thanks to MTN’s presence in key countries including Nigeria, Cameroon, South Africa, Ghana, Cote d’Ivoire, Uganda, and The Republic of Congo.
When ayoba won “Top Innovative Technology and Telecom Product of the Year” at the Ghana National Communications Awards in November 2022, it also made current headlines.
Burak Akinci, CEO of ayoba, said: “It’s been an incredible year.
Our first concern has always been giving our users the greatest experience possible, and we are always striving to enhance our service.
It gives me delight to see how well-received and valued our efforts are by the people of Africa.
“This achievement is the result of listening to our users, understanding their needs and working on multiple aspects of our platform to serve them better.
We would like to thank our users who never fail to provide feedback and insightful input.
“We will continue to develop what is a robust messaging service in ayoba, that continues to offer new functionalities, free music service that has grown to millions of streams, high quality games, a wide range of channels with curated local content, and hundreds of new MicroApps”
This year, ayoba has had tremendous development in every industry.
The music streaming service is leading the pace with its emphasis on local content and increase in streams of 174% in 2022.
Our customers engaged with 225 million cards over 150 channels on a range of subjects, with updates on football, tech and entertainment news, food and fashion, rugby, and other sports receiving the most attention.
Influencer Muriel Blanche and Adamant Media, who specialize in francophone humour, spearheaded our French-language programming.
We introduced three new Arabic channels in 2022 to expand the material available for markets like Sudan, including areas like entrepreneurship, football, and other issues.
In December 2022, the year on year growth for messaging was 125% (messages sent), games by 208% (plays) and MicroApps by 322% (sessions). Ayoba users posted a 85 million stories, updating their friends and family on their activities and interests.
“This is a phenomenal endorsement of our ‘Made in Africa for the World’ strategy” continued Akinci. “We believe in the vast potential of African digital talent and do our best to support them, from training to hackathons and accelerator programmes.
With all the additional features and services we want to roll out in 2023, the ayoba platform will become even more interesting and the entry point for start-ups in various African markets into the digital economy.
Ayoba is a network-neutral application created as part of a cooperation with MTN.
Users of ayoba get daily data for free in participating marketplaces.
The system is a component of MTN’s Ambition 2025 plan, which aims to reach 100 million monthly active customers by the year 2025.
10 reasons to use ayoba:
1. FREE TO USE: ayoba is free to use – including all of our amazing features! You need data to get onto the internet, but if you are on the MTN network in selected countries, you will get free data every day to use the app.
- CHAT AND CALL NOW: Instantly send and receive text and voice
messages, voice notes, as well as voice and video calls with any of your
contacts. Please note that Voice and Video call are subject to standard
data charges for all users.
- SECURE: End-to-end encryption means that messages in a conversationcannot be read by anyone else
- FIND YOUR FRIENDS: Use your existing address book to quickly and
easily connect with your contacts.
- CHAT WITH EVERYONE: Send SMS text messages to anyone in your
contact list, regardless of whether they’ve installed ayoba or not. If the
friend you send to does not have the app, the message will be delivered
by SMS. They can respond by SMS and it will come back into your app.
This is a unique technology.
- GROUP CHAT: The more the merrier! Set up group chats to easily
communicate with friends and family in a single chat.
- SHARING IS CARING: Share videos, images, audio, and other files with
- LET’S MEET: Share your real-time location with your ayoba contacts.
- CHANNELS: Free access to consume all content across various
categories ranging from news, sports, fashion, music, education to
entertainment and much more, all within the ayoba app. All of our
channels are Africa centric – such as the Black Star channel for Ghana,
Scrolla Africa in IsiZulu, Yoruba & Hausa, Pulse Channels for Nigeria and
Ghana covering business news, current affairs and entertainment; with
over 20 artist channels highlighting African musicians.
- LISTEN AND PLAY: Our free music service allows users to listen to
trending songs in our fantastic playlists, featuring the best of local and
international music. We have games that you can play as well, such as
Subway Surfers, CR7 Strike, Car Rush Spore Hunter, BattleShip, Pinball,
Solitaire and more. New content is added every day.