Here in Ghana, MTN Ayoba has now attracted two million users.
This all-in-one instant messaging super software was created to close the digital gap and foster economic growth in Africa by removing obstacles to internet access, digital services, and pricing.
Ayoba is more than just a platform or an application.
It uses an African identity and values-based connections to bring people together.
It was introduced in 2019, became accessible to consumers in Ghana in 2020, and as of today, the African continent has more than 10 million subscribers.
The world’s class messaging software, which is free for all MTN customers and represents local needs and ambitions, has recently evolved into the “Super App” status.
There are presently 22 languages supported by Ayoba across Africa and the Middle East.
Ayoba provides access to an in-app music player that delivers weekly updates on the newest African and worldwide music in addition to free instant messaging.
Users get access to a huge selection of fun, free games, including children’s, action, and adventure games. They may also play one of the most popular games in the world, subway surfers.
News, sports, entertainment, health and fitness, fashion and beauty, education, and music are among the other eight genres covered by its networks.
The Black Star Channel, which is exclusive to Ghanaian content gives access to local trends, news and exciting stories on music, fashion, food, politics and lifestyle. Customers additionally have access to micro-apps in Ayoba offering various services and content including the ability to perform Mobile Money transactions on the MoMo micro app. All MTN users are allowed to enjoy all these services and more on Ayoba for free- no data is required.
Commenting on the milestone, Dario Bianchi, the Chief Digital Officer of MTN Ghana expressed his excitement about the fact that Africans and for that matter Ghanaians are gradually accepting Ayoba as a messaging app. “Considering its unique features, we encourage Africans to use it and share the benefits it brings”, he said.
The use of Ayoba in Ghana is continuing to increase, which is fantastic to watch, continued Mr. Bianchi.
The app’s excellent selection of experiences keeps users happy and interested.
To fulfill user demands and turn the app into a one-stop shop for all digital services, we will continue to improve it.
Millions of people have access to Ayoba since its introduction, and there are now two million users in Ghana.
All MTN and non-MTN consumers in the digital ecosystem may presently access it on Google Playstore to take advantage of every service and rich media content that Ayoba offers.